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Sep 29, 2017 This Philly-born coffee shop now has outposts in New York, Boston, D.C., LA and Chicago, and it’s not hard to see why. Every touch in their original Rittenhouse Square shop is picture-perfect, from joe served in eclectic, mismatched ceramics to this cartoon graffitied brick statement wall. HAPPY BONES: 13.3K FOLLOWERS. Instagram Contact Us Shop All Menu Policies. Coffee Shop Hours. Cloudcroft, NM 88317 Wednesday 8:00-4:00 Thursday 8:00-4:00. Boerejongens Coffeeshops. 14,932 likes 86 talking about this 2,716 were here. Boerejongens is different than all other coffeeshops. The best and most beautiful coffeeshops you will find in.
Managing Digital Marketing Communication of Coffee Shop Using Instagram
Dewi K Soedarsono, Bahtiar Mohamad, Adamu Abbas Adamu, Kennia Aline Pradita
Abstract
This paper focuses on managing the digital marketing communication of coffee shop using the Instagram. The Instagram application offer a great advantages such as quick and cheap marketing communication tools, particularly in promoting the product, disseminating advertisement and brand awareness. Previous study highlighted that managing marketing communication via Instagram is a strategic tools to inform, persuade and remind consumers about what they offer. However, there is limited number of empirical studies on Instagram as a marketing communication tools on how efficiencies of Instagram application in managing digital marketing communication strategies to the customers. Therefore, this paper will enlighten the issues related to the application of Instagram as a marketing tool in the coffee shop business. The content analysis and semi-structured interview has been employed to gain in-depth knowledge from the owner, marketing staffs and marketing consultant who have experiences in managing the digital marketing communication strategy. The findings of the study revealed that Instagram application has become an effective marketing communication tools to disseminate the promotional message to the customers in quick way dan cost efficient as compare to the traditional media.
Keywords
Instagram; marketing communication; promotion; digital marketing.
Coffee Shop Instagramable Jakarta
International Journal of Interactive Mobile Technologies (iJIM) Bikini Barista Coffee Shop Instagram
– eISSN: 1865-7923